one of Geoffrey Moore’s four investment zones where fast growing products and offerings can be incubated prior to producing a material amount of revenue.
— Project to Product, Mik Kersten
Incubation Zone
1 of our books and 1 talk define this term — and their definitions are worth reading side by side.
The incubation zone is an area where the organization is identifying and testing and validating new generations of products and services, new technologies
— Peter D. Moore · 4 Zones Model: Maximizing the Business Value of IT, London 2020 · at 11:14
See also Age of Software · Business Model disruption · core and context · Creative Destruction · Deployment Period · digital disruption
Filed under Product & Business