focused on the top line of the business, including the main drivers of revenue; one of Geoffrey Moore’s four investment zones.
— Project to Product, Mik Kersten
Performance Zone
1 of our books and 1 talk define this term — and their definitions are worth reading side by side.
the performance zone is where you have all the operating companies. They drive the revenue, and the margins, and the profits that operate the company
— Peter D. Moore · 4 Zones Model: Maximizing the Business Value of IT, London 2020 · at 12:42
See also Age of Software · Business Model disruption · core and context · Creative Destruction · Deployment Period · digital disruption
Filed under Product & Business