Joel Tosi

Author

Joel Tosi

Co-Founder · Dojo & Co. · verified 2026-08-31

Joel Tosi has been delivering software products for over twenty-five years. Along the way, he has felt frustrated that he couldn’t express himself effectively; managed teams where he could see the problems they were experiencing but couldn’t get his peers to see them the same way; and seen far too many good intentions end in less-than-desirable results. Joel has stories. For the past decade, Joel has focused on helping make it easier for teams to enjoy their work and innovate. This has led him to seek new ways to express what is holding teams back so everyone can see the same reality. Frequently, what is holding teams back is the network effect inside of an organization—the system reacting. Blindly following processes never solves this. Joel started leveraging the techniques in this book to help teams tell their story, then to educate managers and executives on them so they could make better decisions together. Ultimately, it is about stopping change theater. Joel has been presenting the concepts in this book internationally for over five years and continues to explore new ways to leverage these techniques to help make work more enjoyable.

From a paper they wrote for us

2 in the libraryPublishing since 2026

In the library · 2

Writes with

Track record

Publications, talks, and the roles they came out of — one thread, newest first.

2026

Guidance paperSignals and Levers

with Elisabeth Hendrickson

2026

BookSignals & Levers

with Elisabeth Hendrickson