Conversational Transformation

Is your company transformation falling short of your goals? Have you bought all the books, held the trainings, followed all the practises, but you still didn’t get the promised results? If so, it is probably your fault—there are almost certainly several difficult conversations you have been avoiding that could change your results dramatically: increasing trust, reducing fear, creating an inspiring Why, encouraging commitment, and ensuring accountability.

In this free ebook, based on the DevOps Enterprise Summit presentation, Agile Conversations authors Douglas Squirrel and Jeffrey Fredrick, provide proven, concrete steps you can take today to start a conversational transformation that will address these problems. Squirrel and Fredrick show you how to take the first steps toward a truly human-centered technology transformation using nothing more than a sheet of paper, and point the way to further development with techniques like Test-Driven Development for People and Directed Opportunism.

Pages
25
Formats
epub · pdf
License
Creative Commons BY-NC-SA

About the authors

2 authors
Douglas SquirrelTechnology Consultant, Advisor & Expert

Douglas Squirrel has over 40 years of experience in software development. He is an Executive Coach and consulting Chief Technology Office (CTO) in London, making use of his extensive experience growing teams and advising startup founders and senior managers. His previous roles included founding CTO at TIM Group and VP Engineering at the e-commerce startup Secretsales. He has consulted with a wide variety of London startups including Geckoboard, Lostmy.name, DueDil, Kano, and MarketInvoice. He lives in the United Kingdom with his wife.

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Jeffrey FredrickOrganizer, CITCON

Jeffrey Fredrick is an internationally recognized expert in software development and has over twenty-five years’ experience covering both sides of the business/technology divide. An early adopter of XP and Agile practices, Jeffrey has been a conference speaker in the US, Europe, India and Japan. Through his work on the pioneering open-source project CruiseControl, and through his role as co-organiser of the Continuous Integration and Testing Conference (CITCON), he has had a global impact on software development. Jeffrey’s Silicon Valley experience includes roles as Vice President of Product Management, Vice President of Engineering, and Chief Evangelist. He has also worked as an independent consultant on topics including corporate strategy, product management, marketing, and interaction design. Jeffrey is the coauthor of Agile Conversations . He is currently Vice PResident of Engineering at ION Analytics. He also runs the London Organisational Learning Meetup and is a CTO mentor through CTO Craft.

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