that framework is known as ADKAR, which is an acronym. And the idea is that you want to walk people through a series of changes. First, you need to make everybody aware that a change needs to happen. And then you also want to build up a desire to see the results of that change among people.
— Jon Moore, Michael Winslow · Laying Down the Tracks for Technical Change at Comcast, Las Vegas 2020 · at 24:14