Ambassadorship

Selling ideas across an enterprise. I use the term as it is used in Deborah Ancona and Henrik Bresman’s book X-Teams, where it is the responsibility of autonomous teams to influence the broader organization with their ideas; that is, to advocate for their efforts. I contrast this with traditional Agile techniques like Scrum, where teams are told what is valuable to the enterprise by someone like a product owner or onsite customer, and is insulated from the rest of the enterprise by, say, a Scrum Master.

— War and Peace and IT: Glossary, Mark Schwartz

Ambassadors are able to sell ideas up their management chains, as well as to other stakeholders, and to link their work with the strategic objectives of the organization.

— War and Peace and IT, in “SIDE GLANCE: INNOVATION”, Mark Schwartz