Adrian Cockcroft is the retired leader of the technology world. He joined Amazon in October 2016, as a VP in AWS Marketing focused on building relationships with customers. He keynoted 20 AWS Summits around the world, presented on technical and management topics at many events, and hired the open source community engagement team. Moving to Amazon Worldwide Sustainability in March 2021, he led sustainability marketing for AWS, invested in the Amazon Sustainability Data Initiative, helped coordinate the rapid growth in sustainability related headcount across AWS, and helped author, launch and promote the Well Architected Pillar for Sustainability. Currently Cockcroft is advising, speaking at conferences and private events, and doing occasional consulting and analyst work.
Newest · 2025
Faster, Cheaper, and Safer
This paper looks at the long-standing trade-offs between speed, cost, and security in software development and operations.
Free · Creative Commons
In the library · 5
Track record
Publications, talks, and the roles they came out of — one thread, newest first.
TalkDirecting a Swarm of Agents for Fun and Profit
Guidance paperFaster, Cheaper, and Safer
Guidance paperDevOps Enablement with GenAI
Guidance paperGood Consulting
RolePartner and Analyst
RoleTech Advisor
Guidance paperBuilding Industrial DevOps Stickiness
RoleVP, Amazon Sustainability Architecture (AWS)
Guidance paperIts Time For...ERP Disruption
RoleVP, Open Source
TalkSystems for Innovation
RoleTechnology Fellow
RoleCloud Architect
RoleDirector, Web Engineering
Adrian's papers are free. The books behind them aren't.
Guidance papers stay free for everyone, always. Membership adds every book and audiobook, the immersion courses, and the full video library — including all 2 of Adrian's talks.