Moving from Project to Product

Modernizing Traditional Enterprise Operating Models

As we continue to move into the digital economy, where optimizing for speed and focusing on customers is critically important, many enterprises are struggling with the constraints of their current technology operating models.

These models were designed when IT was intended to be a back-office function optimized for cost and predictability.

Many enterprises have been moving to address this problem through adopting Agile and DevOps practices.

However, a project management paradigm is still being used to fund, track, and manage work in enterprise IT.

That paradigm contradicts the concepts of flow, feedback, and continual learning that underpin DevOps and modern software delivery.

As a result, organizations get stuck in their Agile and DevOps transformation efforts, limiting potential gains in business agility, revenue growth, and competitiveness.

However, there is a solution to unlock this problem that requires a business-driven strategy to move business and IT from a project- to product-based operating model.

By Ross Clanton, Carmen DeArdo, Mik Kersten, Alan Nance, Karen Person, and Jason Zubrick.

What's inside

  • Case Studies — This paper provides clear evidence supporting its position through real-life case studies and examples from across industries.
  • Expert Authors — This paper is written by experienced leaders who have led their own successful transformations within large enterprise organizations.
  • Clear Guidance — This paper offers clear guidance and recommendations for organizations looking to make the transition from a project-focused to a product-focused way of working.
  • All Levels — Change Agents can come from anywhere on the org chart. This paper directly provides guidance on how to lead change no matter your role or title.
Publication Date
2018
Pages
23
Topics
DevOps Metrics & Measurements · Software Delivery & Architecture
Formats
epub · pdf
License
Creative Commons BY-NC-SA

About the authors

3 authors
Ross ClantonVice President - Technology Strategy and Delivery, Foot Locker
Mik KerstenFounder, Lymyt

Dr. Mik Kersten is an independent technology strategist and researcher best known as the creator of the Flow Framework and author of the bestselling book Project to Product and the new book Output to Outcome. Mik founded Tasktop and led the company as CEO until its acquisition by Planview in 2022. Mik started his career as a Research Scientist at Xerox PARC as part of the team that created the first aspect-oriented programming language. He then completed his PhD in Computer Science at the University of British Columbia, where he pioneered the integration of software development and collaboration tools. That work became the foundation for Tasktop and helped shape the emerging field of Value Stream Management. Before shifting his focus to flow, outcomes, and organizational modularity, Mik wrote more than one million lines of open-source code that are still in use today. His work now focuses on helping leaders transition from output- driven management to outcome-driven operating models, enabling organizations to harness the power of AI in a human-centric way. For more information, please visit the book‘s website at https://outputtooutcome.org/ .

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Alan Nance

Digital Transformation leader in large enterprise. Leading The Art and Science of Experience. The #DEXprophet HDI Top 25 Thought Leader, Ambassador DevOps Institute, certified XLA Master Trainer. Digital Anthropologist

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